Buffalo Wild Wings was excited because they knew this beverage would turn because of the brand, and because weĭeveloped it to go so well with their food. Your most exciting and most powerful products that turn best on those fountains. But there are also challenges when it comes to fountain. Shelf space is an interesting challenge andįight-you have to earn your right there with your product and brand. Porter: There are different challenges to fountain versus bottle and can. New beverage in a QSR exclusive than to get one into stores? Marketing Daily: Is it easier to launch a ![]() MTN DEW Legend will be available at all 1,200+ Buffalo Wild Wings locations by mid-May 2022. Marketing Daily: So Mtn Dew Legend won’t be available at retailers? Inspired by the blackberry flavor craze, MTN DEW Legend represents the the first exclusive PepsiCo beverage to Buffalo Wild Wings. Porter: It’s a permanent flavor, so that’s why we took quite a bit of time in R&D to make sure that we had the right notes of blackberry, citrus and ginger for the right Marketing Daily: Is this a limited-edition offering? Watch a game, they’re looking for amazing beverages on their own-but also cocktails. We also wanted to make sure that it mixed well, because when sports fans come in to Now Mountain was above Dew, instead of the right side, to give a futuristic look. This logo was completely different from the previous one as it had a totally new typeface, which looked really modern and fit well with the brand. So when we were developing the flavor, we wanted to make sure it would go best with their core products. 1969 was the year when Mountain Dew’s logo started taking the shape it is right now. ![]() The pitch-black flavor is exclusively available at Buffalo Wild Wings starting on March 1, 2022. Porter: We wanted to launch an exclusive Dew with Buffalo Wild Wings, as they are the only national PepsiCos Mountain Dew has a new fountain soda: Legend. What’s the concept behind Mtn Dew Legend pairing with Buffalo Wild Wings? In this interview, edited for brevity andĬlarity, PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew launched a permanently QSR-exclusive beverage as opposed to selling it at retail.
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